Creating an Effective Digital Physician-Based Marketing Plan Traditional healthcare marketing uses advertising, branding and promotional methods to interact and build trust among the community in addition to highlighting specific medical expertise in order to acquire new patients. Whereas physician marketing heavily focuses on specific physicians highlighting their unique accomplishments, qualifications, and services. The goal of physician marketing is to build trustworthy relationships between doctors and patients inside and outside of the office. This type of marketing is essential to not only gaining new patients, but also maintaining the relationships doctors have with their existing patients. When creating your strategic digital marketing plan, it’s important to keep the goals for your physician’s campaign in mind. For example, it’s imperative to increase the physician’s visibility, improve brand recognition of the practice, and prove that the physician is a thought leader in their specialty. In order to reach these goals, there are a Read the full article →
Social Media Marketing Goals & Objectives If you’ve been following along with this blog series about social media marketing, then you already know that as a professional, social media is key to your business. You might be thinking… My business is so unique!” And you’re right, your business is truly unique in its own way and this is something that we can highlight throughout social media. There are three types of goals or objectives when using social media. They are increasing website traffic Growing your community, Amplifying your brand awareness. Depending on what is most important to you in your business right now, we can create content specifically aimed at reaching the desired goal or you can integrate all three into your social media marketing plan. Number 1: Increasing YOUR Website Traffic: When your desired goal on social media is to gain hits on your website, this strategy requires more Read the full article →
3 Reasons Why Every Doctor & Dentist Needs To Invest In Social Media Marketing If you’re a doctor or a dentist, you need to be investing in social media marketing for your practice. Why you ask, well in this blog post I discuss the importance of businesses having a social media presence, and outline exactly why it is so important, not just for any business but for all healthcare and medical professions. Number 1: It is imperative for every business to be actively engaged on social media, but when it comes to medical professionals, it becomes even more essential. Did you know that 68% of prospective patients form an opinion about your practice by just looking at one to six online reviews? That’s MORE than half of prospective patients have already formed an opinion about them before learning anything about them, just from what others said. Talk about peer pressure! Read the full article →
Does Your Business Need To Invest in Social Media Marketing? Does your business need to invest in social media marketing? The short answer is YES, but before I tell you why, be sure you’ve read this blog which explains exactly what social media is. As discussed in the aforementioned blog post, each social media platform has a specific purpose which can help elevate your brand in a unique way. However, social media overall has been shown to be the key to customer success. There have been multitudes of studies conducted which show that customers reward companies who respond to their requests and complaints over social media. In other words, your company greatly benefits from simply being active and listening to your audience on social media. By responding to questions, complaints, or acknowledging brand loyal customers in a timely fashion, you are increasing customer satisfaction and the likelihood that they Read the full article →
What is Social Media? As a professional, I’m sure you’ve heard about how important it is to be on social media. But what exactly is social media? I can tell you one thing, social media isn’t just a trending fad where young adults are creating memes and ranting about their day. According to Pew Research, in 2017 nearly 70% of all adults used social media to connect with others, read the news, engage with content, share information and entertain themselves. An average American uses around 3 different social media platforms each day. Social media consists of websites that allow users to connect, create, and share content with one another. While some use social media networks are for personal reasons, the possibilities of using social media in a professional manner are endless. Each social media platform has its own specific purpose and the way you utilize the platform’s ability to help Read the full article →
